The House of Graff to Sponsor the 17th Annual Screen Actors Guild Awards® Green Room in Support of the SAG Foundation

LOS ANGELES (Monday, Dec. 13, 2010) - The House of Graff, famous for the most fabulous jewels in the world, will sponsor the 17th Annual Screen Actors Guild Awards® Green Room to honor the charitable work of actors and of the Screen Actors Guild Foundation, SAG Awards Committee Chair and SAG Foundation President JoBeth Williams announced today.

 “Just as the Graff name symbolizes rarity, beauty, excellence, and above all the best quality and craftsmanship in diamonds and precious gems, The Actor® statuette symbolizes achieving the highest levels of excellence in the art of acting” said Henri Barguirdjian, President and Chief Executive Officer of Graff Holdings Incorporated. “As a company we are committed to philanthropic and humanitarian causes. We are pleased by this opportunity to celebrate both the marvelous work of the SAG Foundation and the finest performances of the year.”

“We thank The House of Graff for their generous support of the SAG Foundation and welcome them to the SAG Awards,” said Williams.

Nominees for the 17th Annual Screen Actors Guild Awards will be announced on Thursday, Dec. 16, 2010 in the SilverScreen Theater at the Pacific Design Center in West Hollywood. The announcement will be telecast live on TNT and webcast live on tnt.tv and tbs.com at 9 a.m. (ET)/6 a.m. (PT). Recipients of this year’s Actor® statuettes will be announced at ceremonies on Sunday, Jan. 30, 2011, simulcast live from the Los Angeles Shrine Exposition Center on TNT and TBS at 8 p.m. (ET)/5 p.m. (PT).

The SAG Awards Green Room offers an elegant, comfortable retreat in which SAG Awards presenters can await their moment on stage and privately review their awards ceremony scripts away from the activity of the SAG Awards showroom. Small displays of Graff’s gorgeous works of art in gemstones will highlight this year’s Green Room décor.

Graff is of the world's leading diamond companies, involved in every stage of the jewelry making process, from mining and polishing to the magnificent hand finished pieces. With stores around the world, from the headquarters in London to the newest store in Shanghai, Graff jewelry is exceptional; the quality, the style and the workmanship are unsurpassed.  A world leader in the diamond industry, founder and company chairman Laurence Graff has sent an unsurpassed standard of excellence and innovation in the world of high jewelry.  It has been said that more important gem quality diamonds have passed through his hands than any other Diamantaire. For more information visit www.graffdiamonds.com.

The SAG Foundation provides emergency relief to members in economic distress, video and audio preservation of the creative legacy of SAG members, scholarships for performers and their children and emergency funds for members with catastrophic illnesses. The SAG Foundation operates The Actor's Center and the Foundation's public children's literacy programs: BookPALS (Performing Artists for Literacy in Schools) and Storyline Online. For details, visit www.sagfoundation.org and www.bookpals.net.

The 17th Annual Screen Actors Guild Awards will be produced by Jeff Margolis Productions in association with Screen Actors Guild Awards®, LLC. For more information about the SAG Awards, SAG, TNT and TBS visit www.sagawards.org/about.