LOS ANGELES (Jan. 15, 2014) — To create a dramatic arrivals area, impressive stage and intimate dinner setting for the world’s leading actors who are gathering on Saturday, Jan. 18, the SAG Awards® staff must transform the Shrine Auditorium entrance and the adjoining Exposition Center. The Shrine complex is a Los Angeles landmark built in 1920 in Spanish Colonial Revival style with Moorish detailing. It’s grandiose and beautiful on the outside, but the inner space of the Shrine’s Exposition Center, with its 34,000 square foot wooden floor, paint-trimmed overhangs and bare columns, has to be redefined for each event.
All graceful curves and sparkling silver, the style and décor of this year's SAG Awards is quintessentially elegant. Billowing chandeliers cluster overhead in staggered repetition, while lines of steel tubing march low around the stage's length. A pair of impressive Actor® statues on pedestals shoulder up to a large center screen, which stands encased in a frame of sleek silver. The backdrop, a fiber-optic stardrop, adds an extra twinkle to the spaces in between, as a glossy black and white floor reflects the shining light.
FOR THE STAR-STUDDED ARRIVALS AND TO TRANSFORM THE SHOWROOM the SAG Awards will:
- Lay 17,100 square feet of red carpet in the arrivals area, edged by 12,500 lineal feet of hedges
- Accommodate 300 fans in three-row six-foot high bleachers placed along an 180’ section of the red carpet arrivals area
- In the event of rain, protect the red carpet from the elements by 21,500 square feet of tenting
- Post five 10’ Actor® statues along the red carpet and onstage
- Lay 11,800 square feet of black carpet in the interior Shrine entrance and the showroom
- Post three 10’ Actor® statues along the red carpet
- Cover the showroom walls with 15,000 square feet of black drape to create a neutral background and block sunlight
- On the stage, install over 25,000 linear feet of silver beads (over a half million individual beads) to make up the chandeliers and surrounding curtains
- Float a 30' giant frame center stage with rear projection and LED illuminated surround
- Line the stage floor with 300 4’x4’ sheets of black glossy Formica
TO SET THE DINNER TABLES the SAG Awards will:
- Create custom table coverings from 1,306 linear yards of gunmetal crinkled organza, complemented by 1,200 Netherwood Mushroom napkins
- Place over 3,600 Venice Silver champagne, wine and water glasses, 2,400 pieces of Ariel silver flatware and 1,200 white Eve II china dinner plates, on 86 rectangular dinner tables and more than 2,400 glasses at two 16’ beverage bars and two wine tasting bars
- Soften more than 1,200 Silver “Fanfare” Chameleon Chairs with more than 1,200 silver seat cushions
- Create a stunning visual setting through the use of florals. This year’s inspiration is an organic garden. The overall theme comes to life as a harmonic blending of natural elements that include greens highlighted by dramatic splashes of white flowers. Lending texture to the design are thousands of stems of foliage comprised of equisetum, dianthus, bells of Ireland, oregonia, various spotted leaves and touches of driftwood and moss. A series of silver metallic containers of various sizes give a contemporary edge to the arrangement.
THE DINNER MENU
Guests will dine on fare conceived by Award-winning chef Wolfgang Puck consisting of:
- Grilled Filet Mignon with Broccoli Puree, Lemon and Croutons
- Miso Glazed Wild Salmon with Spicy Orange Noodles
- Melted Kale and Farro Salad with Crispy Kale Chips
- Wolfgang Puck Lavosh
VEGAN ALTERNATIVE PLATE:
- Chickpea, Fennel and Winter Citrus salad with Cold Pressed Olive Oil
- Winter Squash and Root Vegetable Slaw with Granny Smith Apple Cider Vinaigrette
- Rosemary and Garlic Roasted Fingerling Potatoes
- Melted Kale and Farro Salad with Crispy Kale Chips
To prepare this menu, Wolfgang Puck Catering's order for the SAG Awards from their select group of purveyors includes:
- Filet Mignon 800 lbs.
- Wild Alaskan King Salmon 30 lbs
- Farro 400 lbs.
- Homemade Lavosh 4,000 pieces
- Spicy Orange Noodles 50 lbs.
- Kale Chips 7,000 pieces
Champagne Taittinger is providing champagne for the SAG Awards for the 14th consecutive year while four new wine varietals - two from Beringer and Chateau St. Jean of Sonoma Valley and two from Matua of New Zealand - make their SAG Awards debut. FIJI® Water will return for its third year. Both Champagne Taittinger and FIJI Water are also generous supporters of the SAG Foundation.
Champagne Taittinger is serving:
- 1 Magnum of Champagne Taittinger Brut La Française for the Champagne Taittinger toast that opens the SAG Awards Red Carpet
- 160 Magnums of Champagne Taittinger Brut La Française at the SAG Awards dinner
- 155 750 ml bottles of Champagne Taittinger Brut La Française at the showroom bars
- 288 750 ml bottles of Champagne Taittinger Brut La Française at the SAG Awards Gala
- Champagne Taittinger is also providing Two Methuselah (6 Liter) bottles of Champagne Taittinger Brut La Française to be signed by Actor® recipients for the SAG Awards auction benefiting the SAG Foundation
- Fun fact: Each magnum contains 500 million bubbles!
Wines being served are:
- 336 bottles of 2011 Chateau St. Jean Belle Terre Chardonnay and 348 bottles of Beringer Knights Valley 2011 Cabernet Sauvignon at the SAG Awards dinner and Green Room
- 312 bottles of Matua 2013 Marlborough Sauvignon Blanc and 336 bottles of Matua 2012 Marlborough Pinot Noir at the showroom tasting bars
FIJI® Water is serving:
- 3,264 liters of FIJI’s natural artesian water served in the showroom and at the SAG Awards Gala
- 2,000 tray-passed 16.9-ounce FIJI Water bottles with custom straws for red carpet guests
IT TAKES MORE THAN A VILLAGE
By Saturday, January 18, more than 700 staff and crew will be hard at work to make the SAG Awards a reality.
Lisa M. Brown, Public Relations and Corporate Communications | Treasury Wine Estates
Alix Brewster, Marketing and Communications Specialist | Wolfgang Puck Catering
Chris Carr, SAG Awards Production Manager
Keith Greco, SAG Awards Event Designer | Greco Décor
Katarina Maloney, PR Manager | Kobrand Corporation
Chris Matsumoto, SAG Awards Florist | CJ Matsumoto & Sons
Mickey Moscynski, SAG Awards Art Director
Lauren Murray, Public Relations Manager | FIJI Water
Andrea Wyn Schall, SAG Awards Event Supervisor | A Wynning Event
Joe Stewart, Production Designer; Douglas Beau Hoffman, Art Director | Shaffner/Stewart Production Design